A trademark is a
word, phrase, symbol or design, or a combination
of words, phrases, symbols or designs, that identifies
and distinguishes the source of the goods of one
party from those of others.
A service mark is
the same as a trademark, except that it identifies
and distinguishes the source of a service rather
than a product.
Established University Trademarks:
Established University trademarks are administered
to and maintained by ECU’s Director of Athletics
under the University’s trademark licensing
program. Any proposed use of University trademarks
must first gain approval from Athletics.
The primary purpose of the University's
licensing program is to protect the use of its (East
Carolina University) name and marks. To accomplish
this, the University has established formal licensing
procedures that also enable the institution to share
in the benefits derived from the commercial use
of both its name and symbols.
The licensing program also is designed
to establish a cooperative relationship with licensees
to assist in the further development of market for
"officially licensed products of East Carolina
University." Through these efforts the consumer
may have a larger and more attractive array of quality
officially licensed products that support the University.
The licensing program promotes a relationship by
which the University, its licensees, retail outlets,
fans and alumni will benefit.
All University departments and organizations
may use the University's name and marks. Under the
direction of the Athletic Director, the licensing
coordinator in consultation with other University
officials administers the licensing program. The
University's athletic teams prominently display
the marks to the public. This display provides the
key platform in stimulating the sale of ECU "officially
It is for reasons such as these that
East Carolina University created a licensing program
in 1983 to ensure that products bearing the University's
marks are properly controlled.
From time to time a new mark is identified
that has become or is expected to become associated
with a particular research or degree program at
East Carolina University. With the assistance of
the Office of the University Attorney and under
the authorization of the relevant Vice Chancellor
or Dean, the Office of Technology Transfer will
assist in the filing for trademark protection.